The company associated with the title ‘The Apple of China’ is aiming to become the largest smartphone maker in the world. Currently, the company’s aggressive pricing has enabled the Chinese firm to possess a global market share of 5.2 percent, with Lenovo making efforts to usurp that position with a market share of 5.1 percent. Thanks to the aggressive pricing strategy, Xiaomi was able to sell 61.1 million units during the period of 2014.
Now with the release of the company’s Mi Note Pro, which carries an affordable price tag of $370 (affordable against the other flagship offerings) and impressive hardware specifications, ranging from a Qualcomm Snapdragon SoC, to 4 GB of RAM, to a 1440p display on a 5.7 inch screen, the company has raised its competition bar even higher, most likely putting the only two companies above its current position, Apple and Samsung, on full alert.
Now, the Chinese phone maker’s new campaign details revolve around snaring iPhone customers away from the Cupertino tech giant. In short, Xiaomi is currently working on a way that will make it easier to switch from the iPhone to one of its new models. The Xiaomi Mi Note’s dual SIM compatibility (both the Mi Note Pro and Mi Note possess dual SIM compatibilities) is able to house both a micro SIM and a nano SIM.
In iPhones, users will have to reduce their micro SIMs form factor to a nano SIM in order to accommodate it in their iPhones. However, with the Mi Note Pro, users will no longer run into this obstacle.
According to the details stated by Xiaomi’s media development director, there is a possibility of a trade-in program that will allow consumers to trade in their Apple iPhone 5s, preferably in good condition and receive a Xiaomi Mi Note without having to pay anything extra. In addition, it has also been speculated that iPhone 6 Plus users will be receiving the Xiaomi Mi Note Pro for free.
More information will be present as the company disinters additional details about the rumored trade-program.
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